Le terme «architecture de marque» a été pour la première fois adopté par Aaker et Joachimsthaler et se réfère à l’approche pour l’organisation et le design d’un portfolio de marque.
Logorama is,a award Oscar-winning, short animated movie produced by H5, a french animation company. It portraits the city of Los Angeles invaded with over 2,500 different logos of famous brands. The
Voici un petit extrait reconstruit, simplifié et réadapté autour des thèmes principaux d’un travail sur la marque d’une ville, d’un pays, d’une région, d’une nation, etc. Ce qu’on remarque c’est
Le marketing des lieux Le marketing des lieux, particulièrement celui de Montréal, est un sujet qui m’intéresse énormément. Pour Québec, il faudrait peut-être plutôt parler du marketing des villages… (Joke) À quand
It was supposed to be revolutionary It is not. There is no need to write a long complex review on the Ipad. Just watch the video down below. Although, it will probably
Why should we stop talking about RSS? 1. RSS is annoying and confusing. RSS is based on a mom and pops business model. Some (non-geek) consumers like RSS for its resemblance to
I’m back! After a month and a half break, I will be trying to post bi-weekly updates for the blog. Coming soon: A brand new website dedicated to my up and
Facebook is unhappy with the Burger King application Burger King used to offer a application that rewards Facebook users for deleting their friends. «Burger King this week launched an application called
The evolution of Apple advertising is naturally very coherent with the evolution of it’s products. After the return of Steve Jobs in 1996 Apple marketing strategy was revamped. Here is a
The Miracle Whip marketing team is genius. These past days, Stephen Colbert and Miracle Whip are at war. «Colbert took Miracle Whip to task and even made a competitive commercial
What the Fuck is Social Media? is a classic. Almost 200 000 views and 1300 embeds. These statistics are quite old (2 years). Go see, What the Fuck is Social
Interesting posts on the evolution of certain company logos. Seem that the new trend is toward simple sans-serif fonts such as Arial and paler colors. My favorite is the MSN
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